Facebook Video Campaign
Assignment cooperation with external enterprises (2025):
Type: Facebook Video Campaign (Social Media Ad)
Role: Scriptwriting, Shooting, Video Editing
Tools: CapCut, ChatGPT
Objective: Create an engaging video ad for Facebook
Key insights and opportunities
More than just a successful campaign, this experience showed me how creative thinking and collaborative effort can turn a tough situation into a powerful outcome — a mindset I’ll continue to bring to every project I take on
Uncovering the challenges
Midway through production, we encountered a challenge — one of our teammates was unexpectedly absent on shoot day. Instead of delaying the project, our team adapted quickly. I stepped in to cover additional roles, and together we made fast decisions to keep things on track.
This moment taught me a valuable lesson about teamwork, flexibility, and problem-solving under pressure.
李明茵
meng yan lee
小红书/xsh
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